Moak designed and created a coherent brand identity for the large-scale distribution sector, including a product positioning strategy for the Premium segment. Selected coffee types that well fit in the gourmet area and surely stimulate the attention of demanding consumers.
A complete premium line including capsules compatible with the most widely used systems on the market, coffee pads, whole beans and ground coffee in tins or packages, and a great variety of blends. The attractive packaging will enhance its visibility and make the products highly recognized in the dedicated spaces.
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