The main stages of coffee, from processing to tasting, will be graphic feature of the new Moak sugar sachets. Dario Quatrini, industrial designer and Aiap member, is the winner of the Sugar[not]free competition launched by Moak in cooperation with Aiap (Italian Association of graphic design for visual communication) the company is partner of. The panel took this decision because “he interpreted the project being brief and graphically innovative, building a small and extendable alphabet made up of pictographic signs inspired by the main stages of coffee”.
Purpose of the competition was to create a small series consisting of six white sugar sachets and one brown sugar sachet. Among forty partakers, all Aiap members, ten projects were chosen, since they were relevant to the Moak identity, production of sachets as well as the narrative skills both of the single sachet and the complete series.
Besides Dario Quartini, also the works of Lorenzo Grazzini and Loredana Bontempi, placed respectively second and third, got on the podium.
The panel was composed of Cinzia Ferrara, Aiap vice-president and president of the panel and Valeria Bucchetti, professional senior Aiap member university professor at the Polytechnic of Milan, Ginette Caron, professional senior member Aiap, Annalisa Spadola marketing & communication responsible Moak and Marco Lentini graphic designer/marketing for[me] Moak.
Sugar[not]free has not just been a competition with an end in itself. Once again, Caffè Moak’s aim is to place an additional value on its products, spreading new art forms and giving young artists the chance to emerge.
The new sugar sachets will be made and distributed with an annual circulation of about eighteen million pieces.

In primo piano

Caffè Letterario 2016
letterario 2016

28.06 With more than 300 short stories arrived from all over Italy, the 15th edition confirms its annual success. Announcement is closed, and now we just wait for the outcome of the panel to see who is going to step on the podium. Cinzia Tani, a woman, will preside over the panel this year.

Moak at Taobuk 2016

01.09 Moak partner of Taobuk 2016, the International Book Festival, which will be held on September 10-17 in Taormina. Coffee will be, once again, an occasion to talk about art and literature. Together with the Grand Hotel Timeo, Moak is going to host some of the events scheduled for September 14th.

Fuori Fuoco 2017

22.07 Laura Seraniwill preside over the 2017 edition of Moak’s international photography contest Fuori Fuoco. Laura lives in Paris, where she has been “Présidente du Jury at the Prix Résidence pour la Photographie de la Fondation des Treilles” – director of the panel for photography at Fondation Les Treilles – since 2015.