Moak gives new life to packaging. Pad boxes become decorations and design items

08.11 Moak introduces “paper ball” onto the market, the environmental and eco-friendly packaging. New life for a box that beyond its elemental function to hold and protect coffee pads, will turn into spheres (paper balls) to be dressed, decorated or collected. The project rises from last April’s initiative “Together for a sustainable packaging” promoted by Caffè Moak, where students of the packaging course of the academy of art in Palermo were involved. After a careful selection, Moak awarded the project “paper ball” by Ornella Cillari from Palermo. It might have been only “schoolwork” for her; instead, she will see how her project is going to be made and marketed.
“The project – explains Annalisa Spadola, Caffè Moak’s Marketing Director – has a value going beyond the box function. The eco-sustainable line called “ecoforme” excites the user’s creativeness, whether it is a child or an adult, through a simple composition and building game of the balls, besides transmitting important themes, such as sustainability, re-use and respect for our environment. A value that also extends to social issues: indeed, we wanted to entrust young students a project of industrial design, in order to approach them to the working and business world. In fact, often a project can be aesthetically appealing, but not very saleable or hard to produce. The ability that came out of many of them shows how young people need to be spurred and involved. The result will be astonishing, we can assure you”.
With Moak paper ball, everyone is involved in interacting through simple actions: handling, cutting out, assembling, fitting together and framing elements, which turn from two-dimensional into small three-dimensional items; paperboard balls to be exposed or hung on a line. Christmas is coming, and these balls can become original decorations or simple items to embellish a child’s bedroom or brighten up a party. Everyone is free to express his/her own creativeness.
As for the younger ones, involvement will develop their manual skills, thanks to the fact of fitting together, as well as the ability to colour and decorate.
Each single box can be converted into a ball and each of these is made up by composing the twelve forms you can obtain directly from the died box.
The chase for paper ball collection already started.

In primo piano

Caffè Letterario 2016
letterario 2016

28.06 With more than 300 short stories arrived from all over Italy, the 15th edition confirms its annual success. Announcement is closed, and now we just wait for the outcome of the panel to see who is going to step on the podium. Cinzia Tani, a woman, will preside over the panel this year.

Moak at Taobuk 2016

01.09 Moak partner of Taobuk 2016, the International Book Festival, which will be held on September 10-17 in Taormina. Coffee will be, once again, an occasion to talk about art and literature. Together with the Grand Hotel Timeo, Moak is going to host some of the events scheduled for September 14th.

Fuori Fuoco 2017

22.07 Laura Seraniwill preside over the 2017 edition of Moak’s international photography contest Fuori Fuoco. Laura lives in Paris, where she has been “Présidente du Jury at the Prix Résidence pour la Photographie de la Fondation des Treilles” – director of the panel for photography at Fondation Les Treilles – since 2015.