MOTYKA for the Greeks, MOTUCA for the Romans, Mohac for the Arabs. The Sicilian city of Modica was part of the greatest civilizations during its thousand-year history.
In 1967, when the company was founded in Modica, the name Moak was chosen as a homage to the Arabs who "discovered" coffee and are also avid consumers.
From that moment onward Moak kept developing in terms of size, quality and brand prestige.
This is a small chapter in the great history of coffee culture. The short story of a long tradition. This is MOAK, the coffee you like.
The Moak plant was set up in 1967 in an area of just 40 square metres using a small 15 kg roasting machine which produced 3.500 kg coffee in its first year. This was the beginning of a fascinating entrepreneurial history of real and deep passion for coffee.
1967: After various work experiences – first as a worker in Fiat and then as a L’Oreal agent – Giovanni Spadola decides to set up his own business. The business idea comes from his personal passion for coffee. So he opens a small "torrefazione" (coffee roasting plant), Caffè Moak, in Modica Alta (the upper part of Modica), next to his family house. He uses a 15 kg Petroncini roasting machine and works with the help of a co-worker.
1971: The company moves from the small plant to a bigger one of 100 square metres, still in Modica Alta. As demand increases, they buy a second 30 kg Petroncini roasting machine and followed by a third 120 kg one.
1978: Direct import of the best coffee qualities from Africa, India and South America begins.
1979: Thanks to continuous growth, Giovanni Spadola decides to build a new building in Via Resistenza Partigiana. Offices, production and store take up an area of 500 square metres. Production increases and Moak employs 10 people.
1980: The company buys a 240 kg Petroncini roasting machine.
1990: A complete renewal of machinery takes place, so that the company can keep up with the steady and exponential production increase. At the same time, the company's complex is extended to 2500 square metres.
1994: The second generation Spadola joins the company: Alessandro takes Moak into the larger Italian markets and also abroad, reaching all 5 continents.
1996: The original Caffè Moak brand gets a restyling that is still representing the company image today, with the white, red and black colours. Moak also launches the first company website, offering information on the most famous bean in the world.
1997: Moak presents his first calendar. The first of a long series, which is at times characterized by irony, and at times on intense concepts thus becoming a fixture of the company, a yearly appointment for clients and others.
1999: Moak opens the Espressa branch in order to offer a complete service to clients. The previous thirty year experience, become the perfect basis for the development of this new brand, focused on the production of Espresso machines which offer high standards, both in terms of final product and use/maintenance of the machine.
2000: Giovanni Spadola’s daughter, Annalisa, joins Caffè Moak as Marketing and Communication Manager. The same year, Moak obtains the ISO 9001 certification, which certifies the company's quality standards.
2001: Moak's environmental management system obtains ISO 14001 certification. The company opens a new branch in Milan to better manage the increasing export activities.
2002: Moak promotes an original writers competition in collaboration with the Centro di Formazione e di Iniziative Culturali ed Ambientali in Modica entitled "Caffè Letterario”, a yearly appointment for talented young writers inspired by coffee, which has to feature in their stories.
2005: Moak buys Americaff, a company based in Marsala and improves its position in large-scale retail trade, and becomes a S.p.A.
2006: After the success of Caffè Letterario Moak, the company launches "Corto Moak" an international short-film competition for young Italian and foreign directors.
2009: Bob Noorda is chosen for the restyling of the company brand. The new logo and corporate image created by the great Dutch designer, in continuity with the original distinctive features of the company image, which helped spreading the true cult of real Espresso Coffee all over the world – moves the Moak brand forward as it expands in the international markets in the future .